China is the second largest consumer of toys in the world. The implementation of the “two-child policy” in 2015 has given birth to the international toy giants rushing to enter the Chinese market. The United States Toy R Us is a pioneer. Since 2006, Toy R Us has continuously opened more than 140 stores in China. Toys R Us recently declared bankruptcy in the United States, will it affect China's business? For reporters' questions, Li Zhuoming, president of the Guangdong Toys Association, responded that the US Toys R Us is a world-renowned toy retailer. The news of its bankruptcy is unpleasant to the industry, but new channels will soon be replaced by the disappearance of old channels. The rise and fall of some retailers, such as Toys R Us, will not affect the overall toy consumption demand, although it will cause a momentary market disruption and affect the sales of certain related companies.
Chinese toy industry is not affected
“Toys City’s current bankruptcy and liquidation is the United Kingdom and the United States. Toys R Us Asia as an independent legal entity, its dominant business in China should not be affected.” Industry sources said so. On the contrary, after the announcement of bankruptcy protection, Toys R Us is still accelerating market expansion in China. On October 1st last year, Toy R Us opened 10 stores in cities such as Chongqing, Guangzhou and Shenzhen. Currently, all store operations are operating normally, and there are no store closings, staff unemployed, or suppliers refusing to supply goods. news.
According to Li Zhuoming's introduction, due to the frequent stimulation of innovative products and the recovery of European and American economies, Chinese toys were very easy to sell in 2017. The annual export of products was US$44.15 billion, an increase of 31.2% year-on-year, which created a 10 year increase in the world financial crisis in 2008. The new high. As an industry-recognized platform for quality procurement, Guangzhou International Toys Fair has attracted 53,856 domestic and foreign merchants to purchase in 2017, and has also set a peak since the exhibition was held. The 30th Guangzhou International Toys Fair this year has been expanded to 100,000 square meters, an increase of 23% year-on-year, and nearly 4,000 booths have been set up, but supply is still in short supply. The global sales of innovative products such as “fingerprint monkeys” were stimulated last year. It is expected that more new products will be exhibited this year. According to the statistics of the General Administration of Customs, in the first two months of this year, China’s toy exports reached 21.27 billion yuan, a year-on-year increase of 28.9%. The situation is optimistic.
The growing space for the Chinese toy market is remarkable. In the past few years, the world market has been sluggish, and the performance of Lego's European and American markets has continued to decline, but it has maintained a double-digit increase in China. According to the “2017 China Toy Industry Operation” provided by the Guangdong Toy Association, China’s toy imports reached US$1.082 billion in 2017, an increase of 4.35% over the same period last year. In 2018, the number of foreign exhibitors at the 30th Guangzhou International Toys Fair rose to 35, a year-on-year increase of 95%. This shows that from one side, businessmen from all countries are optimistic about the Chinese market.
Wu Shaojun, deputy general manager of Guangdong Le Dr. Education Equipment Co., Ltd., believes that the Chinese people's living standards are continuously improving, consumption is escalating significantly, and toys that can develop children’s intelligence and improve children’s ability to innovate and operate are very promising. In recent years, Dr. Le has fully utilized the new concept of “STEAM” and strived to build a local educational technology brand, which is in line with the general direction of the country’s education reform. It is reported that the company's integrated research and development of "courses + products" has entered nearly 10,000 schools across the country, last year was also celebrated "the 70th anniversary of the establishment of the Inner Mongolia Autonomous Region," the central delegation selected to give the local 2300 kindergartens, teaching as a science and technology experiment equipment.
Good market prospects
For the future development prospects of China's toy industry, industry players are unanimously optimistic. Europe and the United States are the world's major consumers of toys. In 2018, the European and American economies are expected to further pick up. According to the forecast of the International Monetary Fund (IMF), the global economy will grow steadily to reach 3.8% in 2018, which is higher than 3.7% in 2017. As a result, the export-oriented Chinese toy industry will remain prosperous.
Guangzhou International Toys Fair is known as "China's toy market trend," said, but also the Chinese toy industry "Huashan on sword" place. It is reported that during the exhibition this year, in addition to business matchmaking, the organizers also organized several concurrent sessions, including the "2018 Toy Industry Marketing Summit and Chinese and Foreign Toys Awards Ceremony" and "China Cartoon Image Marketing Conference Venue and ELBM Chinese and Foreign Animation Games. The Brand Authorization Matchmaking Symposium, "The Internet Times Children's Quality Education Innovation Forum," "Maternal and Infant Final Toy Retail Training" and "Toy Ecommerce and New Media Innovation Application Forum", etc., focused on the development of the new international situation under the One Belt and One Road, China Toys How the industry can innovate and develop in order to promote the healthy development of the industry.
It is reported that the 30th Guangzhou International Toys and Model Exhibition and the 9th Guangzhou International Baby Stroller & Baby Products Fair are professional trade fairs and are open to professional buyers over 18 years of age. At noon on April 10th, it will be open to the public free of charge. At that time, many exhibitors will sell the exhibit samples at a discount, and interested consumers may go to purchase.